On-Prem

HPC

HPE may have bagged $1B order from Elon Musk's X for AI servers

That's Cray cray


Hewlett Packard Enterprise has reportedly secured a contract to supply Elon Musk's X, the site better known as Twitter, with more than $1 billion in AI-accelerating servers.

The agreement, first reported by Bloomberg, cites anonymous sources that claim HPE is the latest to benefit from the Tesla tycoon's artificial intelligence ambitions.

Musk's model-building outfit xAI, which makes its generative Grok model mainly available via the billionaire's X, has a combination of Dell and Supermicro systems in its 100,000 GPU Colossus supercomputer in Memphis, Tennessee.

That system is due to be upgraded with an additional 100,000 GPUs, with plans to eventually expand the system to a million accelerators in the future.

These HPE-supplied systems, as reported, are in our view either going to end up at X to run AI inference and training work, or at xAI doing the same. X and xAI are quite tangled; as we said, xAI provides a Claude/ChatGPT/Gemini-like model called Grok that netizens interact with mainly from X. Musk has previously redirected 12,000 Nvidia H100 GPUs originally bound for Tesla to xAI, arguing the parts would have sat unused otherwise.

Last month, X opened Grok and xAI's new image-gen capabilities to all X-ers beyond the previous limitation to X Premium subscribers. This month, xAI also launched a standalone Grok app for iOS. Broader availability of these services likely will necessitate additional compute resources, especially if future Grok models continue to grow in size.

HPE, for its part, is no stranger to accelerated computing. Its Cray division is responsible for building some of the largest supercomputers in the world, including the El Capitan, Frontier, and Aurora supercomputers, which rank among the three most powerful systems on the publicly known global top-500 list.

More recently, HPE announced a series of new liquid-cooled GPU systems available with your choice of Nvidia, AMD, or Intel GPUs and AI accelerators. Which of the three X has opted for has yet to be disclosed, however, we'll note that most deployments by Musk's enterprises have utilized Nvidia accelerators.

It's also possible X's decision to source systems from HPE may have been driven by a desire to find alternative suppliers in the wake of Supermicro's accounting drama.

The Register reached out to HPE and X for comment, and had not heard back at the time of publication. ®

Send us news
28 Comments

SEC sues Elon Musk for allegedly screwing investors out of $150M before Twitter takeover

Plus: SpaceX rocket re-entries spark airline delays

Many people are saying a luxury Dubai property developer will blow $20B on US datacenters

A successful real-estate billionaire and Donald Trump walk into a bar...

EU demands a peek under the hood of X's recommendation algorithms

Commission insists the timing has nothing to do with Musk meddling in German politics ahead of election

AI datacenters putting zero emissions promises out of reach

Plus: Bit barns' demand for water, land, and power could breed 'growing opposition' from residents

AI frenzy continues as Macquarie commits up to $5B for Applied Digital datacenters

Bubble? What bubble?

With AI boom in full force, 2024 datacenter deals reach $57B record

Fewer giant contracts, but many more smaller ones, in bit barn feeding frenzy

Looming energy crunch makes future uncertain for datacenters

But investors still betting big on bit barns thanks to AI and cloud demand

Intel’s datacenter architecture boss and Xeon lead jumps to Qualcomm

Sailesh Kottapalli sees ‘a once-in-a-career opportunity’ at the house of Snapdragon – maybe server CPUs or AI silicon?

AI hype led to an enterprise datacenter spending binge in 2024 that won't last

GPUs and generative AI systems so hot right now... yet 'long-term trend remains,' says analyst

Enterprises in for a shock when they realize power and cooling demands of AI

Energy consumption set to become a key performance indicator by 2027

How datacenters use water – and why kicking the habit is nearly impossible

If they're not consuming H2O directly, the power plant almost certainly is

Amazon splashes $11B on AI datacenters in Georgia

Peach State already home to more than 50 bit barns